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Meet the Team

We are a small team with big standards, an even bigger work ethic, and one very opinionated dog. Here are the people (and paws) behind Sion Jones Commercials.

SJ

The Founder

Siôn Jones

Founder and Managing Director

The one who started it all

Siôn Jones did not wake up one morning and decide to sell vans. He did something worse. He spent years working in an industry that made him want to throw things. From Sinclair Volkswagen Swansea to fleet roles at RV and My Big Green Fleet, Siôn saw first-hand how the commercial vehicle world treated its customers: overpriced stock, shocking aftercare, cookie-cutter finance, and a general attitude of 'take it or leave it'. Businesses were being let down, and nobody seemed to care.

So he built something better. Sion Jones Commercials was founded on one stubborn belief: that businesses deserve a dealer who actually gives a damn. Every vehicle is hand-picked for the customer. Every deal is shaped around what the buyer needs, not what the margin says. Every handover comes with the kind of personal service you only get from someone who picks up the phone on a Sunday because they genuinely care.

From a base in Porthcawl, South Wales, Siôn has grown the company into a trusted name across commercial vehicle sales, fleet management, specialist builds and vehicle finance, serving owner-operators, SMEs and national fleets across the UK. The SJC Automotive Group now includes Sion Jones Exclusive, Sion Jones Rentals, Sion Jones Used Commercials, Sion Jones Plant Sales and Sion Jones Prestige. Not bad for a man whose original office was the front seat of a Transit.

When he is not spec'ing your next van, negotiating a deal, or answering emails at midnight, you will probably find him being dragged around Porthcawl by Ralph.

CB

Claire Bish

Administration Manager

The glue that holds it together

If Sion Jones Commercials were a ship, Claire would be the hull. And the anchor. And probably the rudder too. She manages the paperwork, coordinates deliveries, keeps the entire team on track, and somehow still has the patience to deal with Siôn on a Monday morning. Nothing, and we mean nothing, gets past Claire.

If you have called the office, chances are Claire was the friendly, reassuring voice on the other end making sure everything runs like clockwork. She is the reason your documents are right, your delivery is on time, and your experience with us feels effortless. Behind every smooth deal, there is Claire quietly making it happen.

EJ

Elle Jones

Sales Support

Your first port of call

Elle is the person who picks up the phone when you call, replies to the email you sent five minutes ago, and somehow already knows which van you are looking at before you have finished your sentence. She works alongside the sales team to make sure every enquiry is handled, every quote is followed through, and every deal moves smoothly from first conversation to keys-in-hand.

Organised, approachable and impossibly quick on the draw, Elle makes sure no enquiry slips through the cracks. If you have dealt with Sion Jones Commercials, chances are Elle was the one making sure you felt looked after from start to finish. She is also the only person in the office who can out-talk Siôn, which is saying something.

LD

Liz Daley

Finance Manager

The one who keeps the lights on

If Sion Jones Commercials had a heartbeat, Liz would be the one keeping it steady. She runs the finances with the kind of precision that makes accountants jealous. Every transaction processed on time, every bill paid before it even thinks about being late, and every penny accounted for. She does not chase deadlines. Deadlines chase her.

Liz is the quiet force behind the scenes making sure everything actually works. While the rest of the team is out selling vans and shaking hands, she is making sure the numbers add up and the business keeps moving. If something needs signing, paying or sorting, it has already been done. That is just how Liz operates. She is, without question, the boss.

Ralph

Head of Security, Morale and Biscuit Quality Control

The best boy

Every great company has a leader who sets the tone. Ralph is ours. As the self-appointed Head of Security, his duties include thoroughly inspecting every delivery vehicle (primarily for biscuit crumbs), conducting rigorous quality control on all office snacks, barking at the postman with unwavering commitment, and providing unconditional emotional support during stressful deals.

Ralph has never once lost a customer. He has never missed a deadline. He has a 100% approval rating across the board and has been voted Employee of the Month every single month since joining, mainly because he is the only one who votes. He is also technically unpaid, which makes him comfortably the most cost-effective member of the team.

His LinkedIn says CEO. We let him have that one.

Breed: classified. Favourite treat: yes. Available for belly rubs: always. Likelihood of stealing your lunch: high.

Think You Would Fit In?

We are always looking for driven, passionate people who want to be part of something growing fast. Must be comfortable working alongside a dog who thinks he is in charge. Ralph conducts all final interviews.

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